Learning has a lot of stories to tell. Some are about where we want to go. Some are about the people who got there. And some are just worth stopping your scroll for. I spent 4 years building those out.
For the people deciding what comes next, we told stories rooted in their ambitions, anxieties and everyday lives.
02 / upGrad
Turning our students into brand ambassadors
For Skip Excuses, we cast actual upGrad customers as the protagonists. Real People Real Stories put their journeys on camera. Khud Ke Liye explored the personal reasons to take the next step.
03 / upGrad
Making every scroll a fun learn
Social posts, podcasts, conversations and a little office comedy. There is more than one way to make learning interesting.